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Terms of Service

Last updated: 10 July 2026

1. Scope

These general terms of sale apply to all orders and purchases of Middle Of It digital products made through our checkout at get.middleofit.com. The seller is MILOA, trading as Middle Of It (below "we").

A customer is any natural person or company that places an order through our checkout or in another separately agreed way. Placing an order requires that the customer accepts these terms in full.

2. Products

Our products are digital: access to web sites or applications (such as the Pink Again) and downloadable files (such as the Pink Again Meditation PDF). Everything is delivered electronically — nothing is shipped physically.

3. Orders and delivery

Orders are placed through the checkout at get.middleofit.com. An order becomes binding when it has been paid and we have confirmed it (you receive an order confirmation by email).

Digital products are delivered electronically immediately after payment to the email address you give at checkout: you receive instructions for signing in and downloading. Access to the app is tied to the email address used at purchase.

We are not responsible for delivery delays caused by incorrect contact details. If you do not receive the product, or a technical error prevents delivery, we will re-deliver the product or refund the payment.

4. Prices

All prices are shown in US dollars ($) and include sales tax where applicable. The final price, including any taxes, is shown at checkout before you pay.

We reserve the right to change prices. Each order is charged at the price in force at the time of the order.

5. Payment

Payment is made at the time of the order. We use Stripe, a secure payment provider, within the checkout at get.middleofit.com.

Payment details are processed over an encrypted connection, and we never receive or store your payment-card details.

6. Right of withdrawal

6.1 All products offered through us are delivered exclusively in digital form (including, without limitation, downloadable files, streaming access, license keys, or other electronic delivery methods) and are not physical goods.

6.2 Due to the nature of digital products, once a product has been delivered, downloaded, streamed, or a license key has been accessed or activated, the sale is final. We do not offer refunds, returns, or exchanges for digital products except as expressly stated in this clause or as required by applicable law.

6.3 Right of Withdrawal (EU/UK/EEA customers). If you are a consumer located in the European Union, European Economic Area, or United Kingdom, you may ordinarily have a 14-day right to withdraw from your purchase. By completing your purchase and affirmatively checking the box confirming your request for immediate delivery of digital content, you acknowledge and expressly consent that: (a) performance/delivery will begin immediately upon purchase; and (b) you lose your right of withdrawal once delivery has begun. This consent does not affect your other statutory consumer rights.

6.4 Exceptions. Notwithstanding Section 6.2, we will provide a replacement, correction, or refund where: (a) the product was not delivered due to a technical or processing error on our part; (b) the product delivered is materially defective, corrupted, or does not match its description; or (c) a refund is required under mandatory consumer protection law applicable in your jurisdiction.

6.5 No Waiver of Statutory Rights. Nothing in this clause limits, excludes, or attempts to waive any statutory right that cannot lawfully be waived or limited under the laws of your country or state of residence, including any mandatory consumer protection, warranty, or digital content conformity rights. Where any part of this clause conflicts with such mandatory rights, the mandatory rights prevail to the extent of the conflict, and the remainder of this clause continues to apply.

7. Personal data

We process personal data in accordance with the EU General Data Protection Regulation (GDPR) and Finnish data-protection law. Customer data is used only for processing orders, providing access to the products, customer support, and — with your consent — email communication.

See our Privacy Policy for details, including how to check or delete your data.

8. Wellbeing content — not medical advice

Our products contain general wellbeing information and practices. They are not medical advice, diagnosis, or treatment, and they are not a substitute for professional healthcare. If you have health concerns, or a practice feels wrong for you, stop and consult a healthcare professional. If you are pregnant, first consult with your healthcare professional. You use the practices at your own discretion.

9. Limitation of liability

We are not liable for indirect damages (such as loss of data, lost profits, or interruptions of use) arising from the use of, or inability to use, the products or services.

The products and services are provided "as is", and we do not guarantee that they are suitable for every purpose.

Nothing in these terms limits liability that cannot be limited under mandatory consumer-protection law.

10. Governing law and disputes

These terms are governed by Finnish law. We aim to resolve any disagreements primarily by negotiation. As a consumer you can also contact the Finnish Consumer Advisory Services and ultimately refer the matter to the Consumer Disputes Board (kuluttajariita.fi).

11. Seller details

  • MILOA (trading as Middle Of It)
  • Business ID: 3020132-1
  • Address: Tiiriläntie 2, Kangasala, Finland
  • Email: info@middleofit.com